Ann Arbor-based retailer Borders Group Inc. said this morning that it would give amateur authors the ability to self-publish electronic books and sell them through most major e-book stores.

Borders developed the e-book self-publishing service in cooperation with BookBrewer, a subsidiary of Boulder, Colo.-based FeedBrewer Inc. It will be available starting Oct. 25.
Kobo eReader Borders.jpg

Through a new service offered by Borders, authors will be able to self-publish books on electronic readers like the Kobo eReader, the featured device at Borders stores.

Borders said the service "makes it seamless for any writer or blogger to format, display and sell their content across a number of technology platforms including a variety of tablets and eReading devices."

Borders spokeswoman Mary Davis, asked by e-mail whether the self-publishing service would make books available through Apple's iBooks and Amazon's Kindle, responded only that "books will be available in the Amazon store."

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