Self Publishing Guide
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With the rise in different eBook readers, the choices of
selecting one, instead of making life easier for publishers and authors, it has
them scratching their heads, wondering what platform they should go with.
Does it have to be a choice?
Apple’s iPad captured 22% of the eBook market within days of its release and authors were eager to get their books published onto the iBookstore. But while the iPad is all well and good, the fact is Amazon with its Kindle Reader has had three years to iron out the kinks of eBook publication that Apple and Barnes & Noble are just discovering. But the iPad has one important advantage over the Kindle—sheer number of eyeballs—the iBookstore is available on 3 million (and growing) iPads combined with all iPhones running the new iOS4, to a combined total of 40 million people across the world. That is not a small number. And if you factor in the fact that Barnes & Noble has started on its own eBookstore platform, that could well bring in the total readership to 100 million people.
The Kindle, Amazon’s digital eBook reader, and the associated Digital Text Platform—the user friendly tool that helps writers upload manuscripts and then put them into the Kindle Store for direct sale—has helped writers wary of the insanely difficult to break into traditional publishing business. Along with immediate publication, writers earn 70% royalties on their work.
So how do you go about this? We’ve broken things down into 10 easy-to-follow steps:
One of the best ways in selling and promoting your work is talking about it through both lectures and readings. It will also help in providing a portal to you and your work; readers in particular love nothing better than hearing an author expound on his/her work. And aside from serving as a little chicken soup for your ego, you’ll also end up meeting a ton of interesting people, so why not?
Speaking engagements can easily be found through the Y, church and civic groups, women’s clubs and PTAs, educational institutions and libraries. And if your book ties into a commercial product, consider giving in-store demos but whatever path you choose, keep yourself alert of the myriad of possibilities out there. It might take you some time in developing the right contacts, but the pay-off is definitely worth it.
Although our site is dedicated to self-publishers, we are aware that many authors self publish with the intent of eventually finding a traditional publisher, to publish their books. With that in mind, we have provided a number of tips (below) for helping authors find a publisher for their books.
Research is incredibly important when you’re trying to find a traditional publisher—but, worry not, that’s exactly what this article’s here to help you with. That said, don’t depend solely on this piece for all your publishing homework. Do the research, based on the steps outlined below.
The first thing you might want to do is take a trip to your local library (or book store or even Amazon.com) and have a talk with the librarian (or bookseller or thumb through the popular books), mentioning your book and asking for recommendations for similar (and popular) picks. This will help you in two ways: a notification that books like yours are selling, and that libraries and bookstores are interested in stocking the genre.
You can also identify the publisher behind the genre book—the publisher is listed on the book’s spine or within the first 2-3 pages and is even easier to find on Amazon.com. But before you mail off that manuscript, take a look at the next tip.